Fully Automated Social Media, Can It Work?
Social Media is just that- SOCIAL! With all the latest automation tools we are being bombarded with. You may be tempted to fully automate your Twitter, and other social media. It sounds easy, and is less time consuming to have tools send out pre-programmed tweets, or news feeds within your niche. However, by fully automating your systems, you may be missing gout on the massive success you could have by doing social media the right way.
Most of us really want to build a huge following that is of quality, and responsive to you, as you are in return. The truth is, there are no easy buttons to do it all, you must interact personally with people.
Nothing can replace real human interaction when it comes to building relationships online. Social media sites like Twitter, Facebook, and others are specifically designed for building relationships. You cannot build relationships by sending out streams of automated messages. You have to interact and really talk to people. Ask questions, provide helpful information, get personal and let people know what you are all about. Only then will you build relationships, and that can lead to increased interest in YOU and what YOU are doing, promoting, or selling. An example of this using Twitter would be replying or retweeting other's tweets that you find helpful or interesting. Another example would be asking for help or ideas from your followers.
This in no way means "Don't at all use automation!" It can be an amazing time saving tool! Simply stated, you just cannot rely on it to build high quality relationships. Let me give you an example of what I see.
I will give you an example that I am sure you can relate to. I am on Twitter nearly every day and see people who send out automated tweets all day long using TwitterFeed. TwitterFeed is a great tool for automatically tweeting news or any other feeds with a specific search criteria. This is ok for a once in a while tweet, however when I see people who send out 10, 20, 30, or even more of these automated news tweets, I simply unfollow them because I find it very annoying. I am sure I am not the only one. I also unfollow those who are obviously using automation to send out the same message, or set of messages repeatedly, and who never interact or respond to anyone.
Much like tuning out a commercial on TV, 100% automation will give you the same results. Even help you lose your followers. So, how can automation help you may ask? Because it truly can be a real time saver when used correctly. You want to first find people like mined as you, or even in your same niche. Setting up a customized and limited set of messages that can be tweeted over time. Make sure they are a tad different and sharing different and interesting or helpful information. Another helpful took is using Onlywire. This tool helps bookmark your content on several social bookmarking sites. But, before you set up any automation, ask yourself if you have more to gain on the task, by adding some personalization to it.
In my opinion and professional experience, I use very little automation. I also only spend about an hour a day adding my personal touch. I could spend even less, but I actually enjoy building relationships. You can build effective, quality relationships with automation, but use it, don't abuse it! You lose out on that first impression very quickly with people!
The bottom line is that social media networking needs to remain social in order to be effective. You can learn more at Jon Ochs' MLM Marketing Blog.
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