Is There Any Success In Sight For The AVANT Business Model
Recently I came across yet another network marketing company and thought I would look closer into it as this had nothing to do with lotions, potions or pills. At first glance, it really doesn't seem like a network marketing company as the corporate site http://WeAreAvant.com was very professional and focused on personal development.
They talk about being an "Awareness" company and I knew this could be appealing but only to those that enjoyed personal development such as Tony Robbins, The Secret, Jim Rohn and others.
The company launched on May 31, 2010 under the direction of Brent Payne, CEO and founder of the company. I Googled him and discovered a good reputation and a dedication to personal development in the past. In fact, a couple of years prior he was the co-owner of another personal development direct sales company that enjoyed massive success for 8 years.
Apparently, he sold his interest in the company, took some time off and now formed Avant.
The business model could be considered top tier and has 3 basic products including Elevate a 72 day home study course with a DVD, CD's, a journal, workbook and online features to include coaching, social media and accountability grid.
Furthermore, the course comes with an unheard of 72 day money back guarantee which I thought was saying a lot about their product. I have spent thousands of dollars on personal development courses, audios, videos and seminars and have enjoyed mist of them but never encountered such a strong guarantee. It seems they really, really have faith in their product.
The compensation plan is a good mix between what is large upfront income and still has passive income. What I see here is that this model addresses someone's need and desire to make a large income upfront as opposed to a traditional MLM and 4 sales a month (one per week) yields a $4,000 monthly income without even talking about the residual aspect or the upgrades. I feel this gives someone a chance to earn much more and faster and people need to make money sooner than later.
The plan pays on four levels and it is basically a uni-level but there is no auto-ship and even though the cost of entry is higher it really is a more affordable business due to the lack of a $150-$250 auto-ship as in a traditional MLM.
I give you my personal opinion but I like the fact that network marketing is improving in some ways as with Avant. By this I mean that this model will attract more professionals who would normally not give a hoot about MLM or ever want to promote a lotion, potion or pill as the next awesome solution to mankind.
In addition, the compensation model is pretty straight forward and people can understand it as well as "pick" the level of their involvement.
As a final note you can of course build an organization as like as you want with Avant, Xango, Monavie and others. However, the Avant model does not require thousands and thousands of people to get into a realistic six-figure annual income.
Al Rodriguez is a long time entrepreneur having spent 20 years as the owner of a multiple mortgage offices, a real estate franchise and real estate investor. A few years ago he turned this knowledge and began a coaching company for these industries and today has transitioned into helping others accelerate their success in a home based business with a "can-do" style and real world marketing strategies.
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